Empower Your Gym. Elevate Your Athletes. Join the Movement.
As a gym owner, you know the heart and soul your athletes put into their training day after day. Yet, in today’s fitness landscape, most athletes are left behind — with only 10 from each continent and a few sanctioned event winners advancing to the CrossFit Games, the majority are left with nothing more than a spectator role.
Local competitions, once a breeding ground for growth and camaraderie, are becoming scarce and disorganized. Without standardized divisions or clear competition structure, many athletes feel disheartened by unfair matchups and limited opportunities to shine. The result? A growing number of athletes walking away from the sport altogether — and with them, your gym’s competitive spirit.
The Open offers some excitement, but it’s short-lived — just three workouts a year with minimal reward for the majority. For most athletes, the season ends before it even begins.
At the United States Fitness Association (USFA), we recognize these challenges — and we’re here to change the game.
We’re building a new competitive ecosystem designed for the everyday athlete — your members who train relentlessly, seeking a fair shot at testing their fitness against others on a level playing field.
Here’s how USFA supports your gym and your community:
Partnering with USFA means you’re not just running a gym — you’re becoming a hub for athlete development, fair play, and the next generation of competitive fitness.
Let’s rebuild the sport from the ground up — together.